• Build, lead, and mentor a high-performing sales team, fostering a culture of accountability, collaboration, and success while tracking individual and team performance to meet growth targets. • Develop and implement a comprehensive sales strategy that balances new customer acquisition and account expansion, ensuring alignment with business objectives. • Drive proactive prospecting, outbound campaigns, and networking to generate and manage a robust pipeline of qualified leads and new business opportunities. • Oversee strategies to deepen client relationships, maximize customer lifetime value, and drive upsell/cross-sell opportunities while ensuring long-term satisfaction and loyalty. • Lead the entire sales cycle, ensuring effective deal management, tailored proposals, and strategic negotiations that support company revenue goals. • Own sales forecasting for both new and existing business, providing accurate revenue projections and adjusting strategies as needed. • Identify and pursue new market opportunities, including untapped regions, industries, and verticals, positioning the company as a trusted partner. • Continuously improve sales processes, implement best practices, and ensure the team has the right tools, training, and resources to succeed. • Partner with leadership to align sales efforts with overall company objectives and provide insights into market trends and competitive activity.