• Work directly with the US sales team on reporting, forecasting, and strategic initiatives, with a focus on optimizing the sales funnel and pipeline • Develop and maintain revenue models, including product pricing, customer tenure segmentation, and KPIs at the brand, customer, and product level • Conduct deal analysis, provide FP&A inputs for large promotions, sales activities, and evaluate sales funnel efficiency • Collaborate with marketing, support, and sales teams to define targets, build sales forecasts based on pipeline data, and model scenarios for funnel optimization and quota attainment • Monitor and analyze the sales pipeline stages, identify bottlenecks, forecast pipeline health, and recommend strategies to improve conversion rates, deal progression, and overall sales efficiency • Extract actionable insights from sales and financial data to inform strategic decisions, support cross-functional collaboration, and enhance sales strategies • Refine models incorporating sales pipeline dynamics, historical funnel data, and market trends to achieve more accurate pacing and forecasting • Generate reports on sales performance, including pipeline coverage, funnel metrics, and revenue attribution • Track and report on sales-specific KPIs such as pipeline value, stage-to-stage conversion, sales cycle length, and quota achievement • Align marketing spend with sales funnel needs, analyzing ROI on lead generation and nurturing activities • Evaluate potential impacts on sales pipelines and funnels for new launches, providing financial modeling and risk assessments • Automate periodic reporting on sales funnel and pipeline metrics; identify opportunities to drive efficiencies in data handling and visualization • Respond to specific business requirements, such as custom analyses of pipeline gaps or funnel drop-off points