• Create, manage, and optimize paid media campaigns for clients in the legal industry on Google, Bing, Meta, and other ad networks • Monitor the pacing of paid media campaigns to ensure no under or over delivery • Report performance metrics to stakeholders, including strategy recommendations to improve performance • Conduct competitive client research to position iLawyer Marketing clients ahead of their competitors • Provide support to internal stakeholders as it relates to relevant paid media requests • Conduct keyword research and ad copy development to support campaign objectives • Collaborate with team members to brainstorm and implement innovative campaign strategies • Stay up-to-date with industry trends and best practices in paid media • Support the Paid Media Director in day-to-day campaign management tasks • Assist with ad hoc projects and additional job duties as assigned by management