• Own the end-to-end marketing strategy for the Insurance vertical • Translate complex product and service offerings into compelling value propositions • Lead competitive intelligence and market analysis • Conduct ongoing market research to identify trends and opportunities • Lead Product Advisory Groups with carrier executives and adjusters • Develop and own narratives defining SeekNow’s competitive advantage • Produce compelling case studies, whitepapers, and point-of-view pieces • Develop high-quality marketing assets end-to-end • Partner closely with Marketing Operations and other marketing teams to execute campaigns • Build and run Account-Based Marketing (ABM) programs • Provide marketing enablement and content support • Define KPIs for vertical performance and track campaign results.