• Champion the Underdog brand — evolve our visual identity and ensure it’s applied consistently, persuasively, and distinctively across all channels. • Set the creative direction — lead design across campaigns, digital experiences, and branded content that capture the spirit of “Fan’s Best Friend.” • Drive creative excellence — partner with marketing and content teams to ensure every output meets the highest standards of craft and brand clarity. • Collaborate cross-functionally — work closely with Product, Promotion, and Growth teams to deliver unified, high-impact experiences. • Leverage data and insight — use audience research and campaign performance to inform design strategy and continuously raise the bar. • Manage external partners — lead agencies and creative collaborators with clarity, feedback, and inspiration. • Mentor and elevate — grow internal design talent and culture around bold ideas and impeccable execution.