• Develop and lead an integrated influencer and affiliate marketing strategy that drives customer acquisition, retention, and brand advocacy. • Create and manage annual channel budgets, KPIs, and performance goals aligned with broader marketing and revenue objectives. • Partner cross-functionally with Brand, Paid Media, eCommerce, and Product teams to ensure cohesive messaging and full-funnel campaign integration. • Lead, mentor, and grow a high-performing team of influencer and affiliate marketing specialists. • Build and scale multi-tiered influencer programs (macro, micro, and nano creators) across key social platforms like Instagram, TikTok, YouTube, and emerging channels. • Oversee campaign strategy, creative briefs, outreach, contracts, and content deliverables. • Develop long-term ambassador relationships that deepen brand loyalty and drive sustained performance. • Implement influencer performance tracking, reporting, and ROI analysis to optimize spend and effectiveness. • Own the affiliate channel end-to-end: network management, partner recruitment, contract negotiation, and campaign activation. • Identify and cultivate relationships with top-performing publishers, creators, and strategic brand partners. • Optimize commissions, promotions, and content to maximize conversions and revenue growth. • Leverage analytics and attribution tools (Impact, Partnerize, ShareASale, Refersion, etc.) to evaluate partner performance and scale efficiently. • Develop reporting frameworks to measure influencer and affiliate ROI, LTV impact, and cost-per-acquisition metrics. • Use data to inform campaign strategy, audience targeting, and content direction. • Continuously test new formats, partners, and incentive structures to stay ahead of industry trends.