• Manage the full lifecycle of content ingestion, from supplier feeds and APIs to manual uploads, ensuring all information is accurate, complete, and properly formatted. • Oversee the editing, tagging, and structuring of content to ensure consistency across all platforms (websites, quotes, booking documents, internal tools). • Lead and mentor the Content Team to deliver high-quality, customer-first content, establishing best practices and performance standards. • Partner with Product, Marketing, Technology, and Operations teams to ensure content supports sales, enhances customer journeys, and drives engagement. • Oversee content management systems and tools, ensuring scalability and efficiency in handling high volumes of data and content variations. • Establish checks and workflows to ensure all published content is error-free, easy to digest, and tailored for both customers and travel agents. • Analyze content workflows, identify gaps, and implement improvements to enhance turnaround times, accuracy, and readability. • Explore and introduce new approaches (structured data, AI-powered curation, automation) to improve efficiency and content impact.