Portland Leather Goods

PLG is Crazy, Fun & Interesting & Kind & Different AND Just happens to be The Fastest Growing Leather Bag Brand Around!

Paid Media Buyer

Performance MarketingPerformance MarketingFull TimeRemoteSeniorTeam 51-200Since 2016H1B No SponsorCompany Site LinkedIn

Location

Oregon

Posted

145 days ago

Salary

$65K / year

Seniority

Senior

High School3 yrs expEnglish

Job Description

• Plan, execute, and optimize paid media campaigns across platforms such as Google, Meta, Pinterest, TikTok, Snapchat and more. • Manage daily ad spend and budgets to maximize the effectiveness of campaigns and ensure profitability. • Perform audience research to define target demographics and develop audience segments for campaigns. • Analyze and interpret data from media campaigns to optimize performance and ensure KPIs such as CPA and ROAS are met. • Collaborate with the creative team to develop compelling ad creatives, including copy, images, and videos. • Monitor and analyze competitors’ digital advertising strategies to identify opportunities for growth and improvement. • Report on campaign performance, providing actionable insights and recommendations for continuous improvement. • Keep up with the latest trends in digital marketing and paid media to implement new strategies and platforms. • Test and implement new media buying tools and technologies to improve efficiency and performance.

Job Requirements

Proven experience (1-3 years) as a media buyer or in a similar role, preferably in an eCommerce environment.
Hands-on experience with Facebook Ads Manager, Google Ads, Pinterest Ads, TikTok Ads, and other media buying platforms.
Strong analytical skills.
Experience in managing budgets and optimizing ad spend for maximum ROI.
Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
Strong communication skills, both written and verbal, to collaborate with cross-functional teams.
Knowledge of audience segmentation, retargeting strategies, and creative testing methodologies.
Self-motivated and detail-oriented with a passion for staying ahead of digital marketing trends.