• Research and write high-quality blog posts and SEO-optimised content using a combination of research, creativity, and AI-assisted tools. • Create and manage Digital PR content to earn backlinks and increase domain authority. • Use SEMRush and Ahrefs to support keyword strategy and content optimisation. • Collaborate with the SEO team on content calendars, topic ideation, and competitive research. • Develop and schedule organic social media posts (LinkedIn, Meta, etc.) in line with client tone and goals. • Use AI tools where appropriate to brainstorm ideas or improve clarity and flow — always ensuring a natural, human voice. • Monitor engagement and assist in compiling monthly performance insights. • Write and refine ad copy for Meta Ads and Google Ads campaigns. • Support the creative testing process (A/B ad variations, headlines, CTAs). • Ensure ad content is aligned with campaign strategy and brand positioning. • Update and manage client assets in Trello, Slack, and Google Workspace. • Design simple visual assets in Canva (social tiles, banners, thumbnails). • Coordinate approvals, ensure deadlines are met, and maintain organised task boards. • Work collaboratively with the team to continuously improve processes and content efficiency through responsible AI use.