• Own the overall Open Internet strategy for key accounts, including media planning, budget allocation, creative direction, and performance optimization across Google, streaming TV (CTV/OTT), and linear TV • Develop and execute national media campaigns that balance brand-building objectives with performance-driven sales outcomes across Amazon, brick-and-mortar, and DTC channels • Manage substantial media budgets with a focus on efficiency, ROI, and strategic brand growth • Develop and maintain strong relationships with key clients, serving as a trusted strategic advisor on media investment and brand strategy • Build and manage relationships with media partners including Amazon Advertising (streaming TV), The Trade Desk, Roku, Hulu, and traditional linear TV networks • Lead cross-channel attribution analysis to understand how Open Internet investments drive sales across all retail channels (Amazon, B&M, DTC) • Provide ongoing support to other brand managers, developing best-in-class practices for Open Internet advertising • Manage a team up to 3 individuals, indirectly manage other team members working within the POD • Develop comprehensive media strategies that integrate upper-funnel brand building with lower-funnel conversion tactics • Drive media plan development ensuring alignment to brand objectives, budget constraints, and profitability targets • Lead data-driven recommendations using sales data, brand lift studies, attribution modeling, and consumer insights • Manage creative strategy and partner with internal/external creative teams to develop compelling advertising across video and display formats • Utilize insights from multiple measurement sources (Nielsen, iSpot, brand lift studies, retail sales data, data clean rooms, AMC) to optimize campaigns and inform strategic planning • Stay current on emerging platforms, ad formats, and measurement capabilities in the streaming TV and digital video ecosystem