• Own and evolve the domestic and international growth marketing strategy, aligned with company revenue goals and product priorities • Translate business objectives into actionable growth plans, campaign and promotions roadmaps, and measurable KPIs • Lead, coach, and develop a team of growth marketers, providing ongoing feedback, mentorship, and career development • Set clear expectations, priorities, and workflows to support high performance and team capacity • Partner with senior stakeholders across Marketing, Content, and Product teams to influence roadmap and prioritization • Act as key marketing stakeholder for Frontline publisher relations collaboration, alongside Content leadership • Oversee planning and execution of domestic and international campaigns across email, in-app messaging, and lifecycle channels • Ensure campaigns are delivered on time, on brand, and optimized for regional performance and revenue impact • Establish and maintain best practices for campaign workflows, documentation, & quality assurance • Provide strategic oversight of creative briefs, messaging frameworks, & merchandising recommendations • Guide experimentation frameworks (A/B testing, messaging optimization, segmentation strategies) • Own the localization strategy in partnership with regional, translation, and vendor partners • Manage localization vendors, budgets, and performance expectations • Ensure campaigns reflect local market needs, cultural nuances, and customer behaviors • Define success metrics and dashboards to measure campaign and program performance • Analyze campaign and program performance to surface insights and opportunities • Communicate results, learnings, and recommendations clearly to leadership • Use data to drive continuous optimization and inform future growth strategies • Consistently partner with publishers to sharing marketing insights and growth opportunities • Partner with Creative, Inbound, Marketing Operations, Channel Leaders, Content, and Analytics to scale high-quality execution • Collaborate with Content teams to align growth initiatives with launches and product adoption goals • Act as a key growth marketing voice in cross-functional planning and decision-making