• Plan, execute, and optimize marketing campaigns across digital platforms (social media, email, paid media, etc.). • Collaborate on content creation (blogs, social posts, ad copy, email campaigns) to engage target audiences. • Support initiatives that enhance brand awareness and positioning within the outsourcing/VA industry. • Develop strategies to attract and nurture leads, working closely with sales teams to align campaigns with business goals. • Manage and optimize ad spend across platforms such as Meta, Google, and LinkedIn to drive ROI. • Track KPIs (CPL, CAC, CTR, engagement rates, etc.), analyze performance data, and recommend improvements. • Work with business development, operations, and client success teams to ensure consistent brand messaging and impactful campaigns. • Stay updated on industry trends, competitor activities, and emerging tools to inform marketing strategies.