• Own and drive creative strategy across clients’ paid media channels (Meta, TikTok, Google, etc.) • Analyze ad performance data at scale using Motion boards, platform analytics, and conversion data to identify trends and guide creative direction • Develop and deliver high-impact, data-driven ad briefs (approx. 10 per client bi-weekly) to ensure all creative is performance-optimized and engaging • Push the boundaries of ad creative by testing and iterating new formats, hooks, and storytelling techniques • Build, lead, and mentor a team of creative strategists, designers, and video editors, ensuring top-tier execution and high creative output • Implement scalable creative processes to manage high ad volume and rapid iteration • Provide structured feedback and direction to optimize creative effectiveness and ensure alignment with brand goals and media strategies • Co-manage the creative strategy business unit, looking after the Profit and Loss of the channel, expense planning, channel goals and channel growth • Act as the creative thought leader in client meetings, presenting creative insights, trends, and strategies • Work closely with Project Managers, Media Buyers, and Account Strategists to align creative efforts with campaign objectives and performance data • Collaborate with external partners and internal stakeholders to streamline creative workflows • Stay ahead of industry trends to push creative boundaries and drive high-performing ad concepts • Continuously research and implement new ad formats, hooks, and creative frameworks to improve engagement and conversions • Optimize the creative development process using automation, AI-powered tools, and data insights to scale creative production efficiently