• Own our business relationship with stakeholders on the Marketing team, understanding their objectives and aligning our scope of work to achieve those goals • Develop our understanding of customers through the synthesis and interpretation of existing and novel data sources and contribute to building our Customer feature store (including model predictions and segments) • Monitor key performance drivers and communicate the root causes of changes in channels efficiency • Advance our channel attribution methodologies • Assist with designing a robust experimentation plan, including incrementality tests (leveraging geo-based experimental design where required) and communicate actionable learnings and recommendations to marketing teams • Conduct exploratory analysis to identify pockets of under-performance and optimisation levers for our SEM bidding strategy • Work closely with data engineers to build lasting data modeling solutions, including automating analyses and authoring pipelines via SQL-based ETL frameworks