• Configure and customize Salesforce Financial Services Cloud to meet the involving needs of Direct Division. • Design & implement scalable technical solutions with the configuration before code mindset. • Design, document and implement integrations with other systems and tools ensuring data consistency, data integrity, and adaptability. • Create Lightning Web Components and applications to drive productivity, engagement, and best in class user experience. • Develop and maintain custom Apex classes, triggers, and controllers as necessary to extend the utilization of our CRM platform. • Support system performance monitoring, proactively addressing issues and iterate on solutions based on user feedback. • Collaborate closely with cross functional teams such as data operations, analytics, security, and DevOps to ensure alignment with enterprise standards. • Support and help manage technical debt ensuring high reusability of common features. • Mentor team members on technical standards, best practices, and overall technical excellence.