• Own the full lifecycle email program — from acquisition through retention — with a focus on re-engagement, conversion, and customer education • Build, test, and optimize email campaigns, including triggered workflows, drip sequences, and monthly customer newsletters • Develop audience segmentation strategies that align with lifecycle stages and SpotHopper’s Ideal Customer Profile (ICP) • Create and manage lead nurturing programs that move prospects down the funnel • Analyze performance metrics (CTR, open rates, conversion, churn, etc.) and use insights to improve campaign effectiveness • Partner with Sales, Customer Success, and Product teams to identify content gaps and deliver the right messages at the right time • Maintain a clean, organized database of contacts, ensuring proper tagging, compliance, and segmentation practices • Collaborate with designers and writers to develop email templates and content that reflect SpotHopper’s evolving brand voice