• Be a strategic thought partner with business stakeholders to define high impact analytical problems and innovative ways to solve them with data. • Develop statistical models explaining campaign engagement and performance, Marketing impact, and other key behavioral patterns • Facilitate the Marketing cross-functional DSE pod, ensuring the DSE partnership efforts with Marketing efforts are aligned • Translate analytic insights into actionable recommendations for business improvement, and communicate these findings clearly to a broad audience • Identify and proactively socialize Marketing insights, especially those that may be impactful to other business areas