• Serve as the main strategic point of contact for 15+ retained brands. • Lead client calls, unpack business goals, and translate them into actionable retention roadmaps. • Guide ongoing planning across email, SMS, and loyalty initiatives — with an eye toward LTV, engagement, and long-term retention health. • Partner closely with copywriters, designers, and project managers to deliver strategy through beautifully crafted, high-performing campaigns and flows. • Review final creative for strategic alignment, accuracy, and brand voice consistency. • Maintain visibility and accountability across projects using Asana and Slack. • Analyze performance across flows and campaigns to identify trends, test opportunities, and areas for improvement. • Ideate and oversee A/B tests — from segmentation and creative to timing and offer structure. • Turn performance data into actionable insights that elevate results month over month.