• Work closely with customers at the product concept and design level to ensure that the customer has the necessary information to facilitate design-in of our products. • Develop close relationships with customers and sales reps to enhance Company image and competitiveness and uncover new application opportunities. • Coordinate product qualifications for customers in a timely and efficient manner through communication with pertinent Factory, Engineering, Quality and Sales Reps. • Conduct product application seminars and training for key customers, sales reps and distributors. • Maintain and update the NBO / Top Opportunities reports monthly. • Coordinate regional trips with the RSM in conjunction with specific customer or Rep requirements. • Coordinate with Quality Assurance teams to ensure accurate and timely responses to product quality issues.