• Execute and maintain content strategies developed by Heads of Content, adapting them to evolving customer needs and feedback • Create high-performing content —blogs, guides, landing pages, email nurtures, and more—that aligns with SEO best practices and customer intent • Assign and manage freelance writers , ensuring timely, high-quality delivery for the accounts and strategies you support • Collaborate with design to create graphics for various deliverables (create design briefs, explain concepts, etc)… • Audit, refresh, and optimize existing content to improve performance across search, conversion, and engagement metrics • Manage content calendars and delivery pipelines , balancing quality with high-volume output • Create monthly performance reports for the customers you manage, communicate key results and insights, and ensure content is aligned with customer goals and target outcomes. • Participate in knowledge-sharing within the team, contributing expertise while learning from others in a collaborative environment • Contribute to internal initiatives , from researching and piloting new service offerings to improving AI-assisted content workflows