• Define and evolve motion principles that express GM’s brand behavior, tone, and personality • Design scalable motion systems—including guidelines, libraries, and toolkits—that support consistent application across teams and platforms • Explore motion as a key form of brand expression across UI, marketing, storytelling, vehicle interfaces, and experiential touchpoints • Design and produce high-quality 2D and 3D motion studies, prototypes, and reference animations • Translate brand strategy and visual identity into clear, repeatable motion patterns and behaviors • Collaborate closely with Visual Designers, UX/UI Designers, Brand Strategists, and Developers to integrate motion into design systems and products • Develop sketches, storyboards, and motion explorations to communicate concepts clearly before production • Ensure motion enhances usability and accessibility by guiding attention, hierarchy, and feedback • Maintain consistency and quality while adapting motion systems to different contexts, platforms, and technical constraints • Research, test, and thoughtfully apply new motion techniques and tools, keeping the brand current and relevant • Contribute to documentation and standards that help scale motion design across the organization • Provide feedback, guidance, and mentorship to elevate motion craft and consistency across teams.