• Own and lead the strategy for generative and answer-engine optimization to ensure ClickHouse appears in AI overviews, featured snippets, conversational search, and other new search experiences, and that such results are leading to successful customer acquisition. • Lead experimentation efforts to identify, test, and refine strategies. • Create structured, intent-driven content that resonates with both human readers and AI-powered systems. • Expand distribution channels and exposure to 3rd-party websites to positively impact visibility. • Audit existing content to identify gaps in visibility in GEO/AEO and drive projects to close those gaps. • Partner with product, marketing, design, and docs teams to execute on defined strategy. • Build and refine analytics and performance tracking to measure impact across GEO, AEO, and SEO channels, translating insights into clear outcomes and next steps for technical and content teams. • Communicate cross-functionally about strategy, tactics, impact, next steps, and the evolving landscape. • Stay ahead of industry trends.