• Develop, execute, and refine search advertising campaigns on Google Ads (including Performance Max) and Microsoft Ads. • Ensure all Google Ad Grant accounts maintain strict platform compliance, maximize budget utilization, and are structured for long-term success. • Manage paid search accounts with a sharp focus on improving conversion metrics and overall return on investment. • Analyze campaign performance data to identify trends, diagnose issues, and formulate data-driven optimization strategies. • Create and deliver insightful performance reports that tell a compelling story, using visualizations and benchmarks to guide nonprofit stakeholders. • Prioritize tasks and manage multiple client deliverables simultaneously within established timelines. • Collaborate with internal and external teams, such as SEO and Analytics, to ensure a cohesive digital strategy. • Troubleshoot and manage tracking infrastructure using Google Analytics and Google Tag Manager to ensure data accuracy.