• Define and centralize Brazil’s design strategy, ensuring integration across Investments, High Income (Ultravioleta), Core, Digital Ecosystem, and PJ business units. • Establish and maintain a consistent design system for Brazil, working in close alignment with the app team and product squads. • Partner with senior GMs, Product, Engineering, Marketing, and Business leaders to align design initiatives with company objectives. • Hire, manage, and mentor senior-level design leaders, fostering a balance between creative excellence and operational effectiveness. • Lead the unification of design processes, ensuring a cohesive approach across medium-to-large team structures and diverse product lines. • Combine strategic vision with hands-on creative direction, contributing to both high-level design frameworks and detailed execution. • Collaborate closely with stakeholders to develop hiring plans, structure proposals, and define governance for design in Brazil. • Balance collaboration with critical decision-making, maintaining a clear and confident design point of view. • Support operational and product-oriented aspects of the core design organization, driving both efficiency and creative impact.