• Lead and scale marketing operations function focusing on efficient processes, integrated systems, and actionable insights • Develop and optimize end-to-end marketing processes including account management, scoring, routing, and lifecycle tracking • Ensure data quality and compliance with privacy laws (e.g., GDPR, CCPA) across platforms • Design and manage marketing performance dashboards to track KPIs such as pipeline contribution, conversion rates, and ROI • Partner with Sales and Sales Ops to support forecasting and pipeline attainment goals • Lead marketing attribution modeling to determine channel and campaign effectiveness • Act as primary liaison between Marketing, Sales, RevOps, and IT to ensure operational alignment and seamless data integration • Provide insights and strategic recommendations to Marketing leadership based on data trends • Support go-to-market planning with audience segmentation, TAM analysis, and targeting insights