• Build and maintain financial models (P&L, cash flow, unit economics, and cohort analysis) to support business decisions • Analyze sales, marketing, and customer data to identify growth drivers, churn risks, and cost-saving opportunities • Conduct deep dives into metrics like acquisition costs (CAC), lifetime value (LTV), and contribution margin by sales channel and SKU • Evaluate new product launches and go-to-market strategies from a financial and data-driven perspective • Develop dashboards and KPIs to monitor product, channel, and customer-level profitability • Conduct variance analysis against budget, forecast, and actual performance • Support monthly/quarterly reporting for leadership and investors • Present data and findings to company leadership in a clear and concise manner • Collaborate with internal teams to create SOPs and improve existing processes • Perform ad hoc administrative, business operations, and special projects tasks as needed