Aimtal

Aimtal is an integrated marketing agency. We're a remote-first company based in Boston.

Digital Marketing Manager

Digital MarketingDigital MarketingFull TimeRemoteTeam 11-50Since 2018H1B No SponsorCompany SiteLinkedIn

Location

Massachusetts

Posted

167 days ago

Salary

Not specified

EnglishTableau

Job Description

• Lead and manage client marketing campaigns end-to-end as primary point of contact and trusted advisor • Develop digital marketing and demand generation strategies across paid advertising, SEO, SEM, email, and social • Conduct and present research on industry trends and digital marketing best practices to inform strategies • Lead client calls and presentations, translating complex marketing topics into clear language • Set up and manage campaigns across platforms including LinkedIn Ads and Google Ads • Manage organic social media (focus on LinkedIn): community management, content planning, scheduling, and performance monitoring • Build and manage campaign assets like landing pages, lead forms, and automated workflows within HubSpot and other CRMs • Write and edit copy for paid ads, social media, emails, and landing pages • Own reporting and analytics, build dashboards, analyze performance, and provide optimization recommendations • Leverage marketing automation (HubSpot) to streamline workflows and track ROI • Collaborate closely with Account Services, Design, and Content teams and report to Growth Marketing Lead • Occasional travel to meet clients in person may be required

Job Requirements

  • Proven experience in building and reporting on marketing campaigns within HubSpot, including advanced marketing automation and reporting
  • Deep, hands-on knowledge of paid media platforms, including all types of campaigns on LinkedIn Ads and Google Ads
  • Proficient in using analytics platforms such as Google Analytics, Looker Studio, and/or Tableau
  • Foundational understanding of marketing attribution models and multi-touch attribution
  • Experience with MarTech tools: Jira, Trello, ClickUp, Slack, Sprout Social (or similar), SEMRush (or similar)
  • Proven experience working in a professional services or agency environment managing multiple clients and complex projects
  • Exceptional written and verbal communication skills and client management experience
  • Ability to build compelling data-driven presentations and tell a story with data
  • Leadership, proactivity, organization, and strong attention to detail
  • Expertise in planning, scheduling, and measuring organic social engagement (especially LinkedIn)
  • Foundational understanding and interest in leveraging AI tools for marketing

Benefits

  • Full-time, salaried role with competitive pay
  • Health, dental, and vision insurance
  • 18 days of paid time off and 8 paid holidays
  • Skill and career growth training
  • Remote work stipend for tech and/or co-working memberships
  • Annual in-person company retreat (past locations include San Diego, California, and Mexico)
  • Remote-first / fully remote work environment
  • Remote work equipment stipend

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