• Lead the Provider Acquisition pod to drive sustainable user acquisition and revenue growth • Develop and execute a comprehensive growth strategy leveraging SEO, SEM, and product to drive provider acquisition, engagement, and retention • Partner with engineering and data science teams to implement features, landing pages, and experiences that improve provider acquisition across segments • Collaborate with content and marketing teams to align SEO content strategy with product roadmap and business objectives • Design, launch, and optimize referral programs, invite flows, and affiliate networks to accelerate acquisition • Build scalable growth systems that maximize search visibility and conversion funnel performance • Run experiments, analyze results, and iterate on product and marketing optimizations to drive measurable results