Givzey

The first Give now, Pay later donation solution enabling donors to make the biggest impact on their favorite nonprofits.

Head of Demand Generation

Performance MarketingPerformance MarketingFull TimeRemoteTeam 1-10H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

172 days ago

Salary

Not specified

7 yrs expEnglish

Job Description

• Build and execute comprehensive demand generation strategy to drive qualified pipeline and revenue for autonomous AI fundraising at Givzey | Version2.ai • Develop channel strategy and multi-touch campaigns to meet aggressive pipeline and revenue goals • Drive proficiency across ABM, SEO/SEM, email, content distribution, outbound, paid acquisition, and marketing automation • Partner closely with sales to prioritize target accounts and define lead qualification and handoff processes • Collaborate with product and marketing leadership to ensure consistent autonomous AI positioning and growth strategies • Maintain, report, and drive full-funnel revenue attribution and dashboards; report insights to executive leadership • Own website performance, tracking, routing, personalized landing pages, A/B testing, and SEO to maximize conversion for complex B2B buying cycles • Develop and execute paid acquisition across search and social channels • Partner with product marketing to amplify thought leadership content and drive inbound growth and industry recognition • Define sales enablement processes to ensure sales receives high-intent leads ready for multi-VEO deployments

Job Requirements

  • 7-10+ years of B2B marketing experience
  • Proven track record scaling demand generation at high-growth SaaS companies
  • Experience at early to growth-stage startups (Seed through Series C), preferably with complex enterprise sales cycles
  • Expertise across demand generation channels including Account-Based Marketing (ABM), SEO/SEM, email marketing, content distribution, outbound campaigns, and marketing automation
  • Deep expertise in 2-3 growth marketing areas
  • Track record of building and optimizing multi-touch campaigns for complex B2B buying journeys
  • Strong cross-functional collaboration with sales, product, and marketing leadership
  • Data-driven experimentation mindset and comfort with testing, learning, and scaling
  • Strategic and hands-on: able to set strategy and execute campaigns and tool management

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