• Develop annual marketing plan in collaboration with field marketing • Create go-to-market programs for new offerings, market segments, and geographies • Lead product marketing initiatives working with the core strategy and product teams • Develop integrated solutions stories to show value to target prospects • Create and maintain sales enablement materials, including presentations, videos, battle cards, and playbooks • Contribute to key customer events and industry conferences by supporting content needs • Gain a deep understanding of buyer needs and how Veeva solutions meet those needs • Develop product messaging to be used across all media and customer engagement channels • Partner closely with product and market strategy to understand product vision and upcoming functionality • Build product awareness through PR, article placements, and sales enablement materials • Proactively identify customer success and bring those stories to life for use in marketing • Create content (thought leadership, videos, website copy, blog posts, infographics) to articulate solution benefits • Create and maintain a library of sales tools, such as customer presentations and competitive materials