• Lead the full implementation lifecycle of Salesforce Data Cloud from data acquisition and integration to quality assurance, activation, and ongoing use • Design and document scalable and robust solutions on-site with clients, translating business requirements into detailed technical tasks for offshore development teams • Serve as the primary technical expert for offshore resources, providing hands-on support, troubleshooting complex issues, and ensuring high-quality deliverables • Develop and execute sophisticated data-driven segmentation strategies to enable precise audience targeting and personalized customer journeys • Design, document, and implement comprehensive data models, pipelines, and transformations to support data ingestion, integration, and enrichment within Salesforce Data Cloud • Act as a subject matter expert on Salesforce Data Cloud, Marketing Cloud Personalization (MCP), and the evolving Salesforce Personalization (Einstein Personalization) landscape • Integrate data from diverse sources, including Salesforce Sales and Service Clouds, various databases, and third-party platforms, to create unified customer profiles • Participate in knowledge-sharing sessions, contribute to practice development, and lead internal proof-of-concept (POC) projects and demo builds • Guide and support junior-level offshore resources, fostering technical growth and ensuring adherence to best practices • Stay current with Salesforce release cycles and emerging industry trends, particularly in AI and cloud technologies • Initially focus on Salesforce Data Cloud implementations and gradually incorporate Salesforce Personalization as client adoption grows