• Create and execute comprehensive digital marketing strategies to grow and engage audiences on key platforms like Twitter, LinkedIn, and Discord. • Develop high-impact, shareable content (graphics, posts, videos) tailored for Web3 audiences, focusing on maximizing digital reach and engagement. • Implement paid campaigns across social and digital channels to drive conversions and user acquisition. • Leverage A/B and multivariate testing to optimize digital marketing performance and engagement metrics. • Analyze and report on digital KPIs (CTR, conversion rates, impressions, ROI), refining strategies for continuous improvement. • Monitor Web3 market trends and audience behavior to craft targeted campaigns and anticipate shifts in the digital landscape. • Partner with Sales and Business Development to craft strategies that fuel user acquisition and performance-driven results. • Mentor and lead a high-performing digital marketing team, fostering a culture of creativity, experimentation, and operational excellence.