• Plan and execute digital advertising strategies in support of client objectives. • Onboard new clients and work directly with users of the Proficy Digital omni-channel marketing solution. • Set-up and optimize digital advertising campaigns for multiple clients across search, display, video, OTT/CTV and social. • Actively monitor campaign delivery and provide optimization recommendations, day-to-day reporting, and post-campaign analysis. • Develop digital asset request lists and evaluate opportunities for A/B creative and audience testing. • Provide thoughtful collaboration with strategy, analytics, creative, engagement, and paid media agency partners. • Partner with client marketing managers to prepare competitive analysis, leverage analytics to recommend optimizations, and communicate strategy. • Represent the agency and client professionally; perform other administrative tasks as directed.