Dynatron Software, Inc. logo
Dynatron Software, Inc.

Dealership Fixed-Ops profit maximizing solutions that integrate Technology, Data Analysis, and Coaching Expertise

Manager/Sr. Manager, Marketing, Product Marketing

Product MarketingProduct MarketingFull TimeRemoteSeniorTeam 51-200Since 1999H1B No SponsorCompany SiteLinkedIn

Location

California

Posted

39 days ago

Salary

$140K - $150K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglishGo

Job Description

• Market & Buyer Intelligence: Develop deep expertise in our buyers, including who they are, how they buy, and the criteria that drive purchasing decisions. • Positioning & Messaging: Own product positioning and messaging in partnership with Product Management and Corporate Marketing. • Competitive Intelligence: Maintain a strong understanding of the competitive landscape, including positioning, strengths, and weaknesses. • Go-to-Market & Product Launches: Lead go-to-market planning for new products and major releases, managing cross-functional execution. • Sales Enablement: Support sales channels with training, tools, and content that clearly communicate the problems we solve and how to sell our solutions. • Measurement & Optimization: Assess the effectiveness of product marketing programs and launches, using data to inform improvements.

Job Requirements

  • 5+ years of B2B product marketing experience, with at least 2 years in enterprise SaaS, and at least one year marketing a solution platform or suite of products
  • Proven ability to develop positioning, messaging, and go-to-market strategies that drive growth
  • Strong presentation and writing skills, with comfort presenting to senior audiences
  • Experience collaborating cross-functionally with Product, Sales, Sales Enablement, and Marketing teams
  • Data-driven mindset with experience measuring program effectiveness, win rates, and ROI
  • Proficiency with CRM and marketing automation platforms (HubSpot), project management tools (Asana, Notion, Jira), and analytics or competitive intelligence tools
  • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
  • Pragmatic Marketing or PMA certification required

Benefits

  • Comprehensive health, vision, and dental insurance
  • Employer-paid short- and long-term disability and life insurance
  • 401(k) with competitive company match
  • Flexible vacation policy and 11 paid holidays
  • Home office setup support
  • Ongoing professional development opportunities

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