• Ship daily video content (YT Shorts / IG Reels / TikTok) with platform-native edits, captions, and thumb-stopping hooks • Build repeatable series (recurring formats, running gags, “tune-in next episode” energy) to create appointment viewing and drive follower count • Capture and edit founder-led clips, athlete/creator collabs, UGC remixes, and timely trend takes • Own the content calendar and publishing cadence; test, learn, and iterate fast • Write clean, on-brand copy: hooks, lower-thirds, CTAs, and comments that drive replies • Pull analytics monthly and turn shares, remixes, watch-time, and saves into actionable edits • Manage lightweight community touchpoints (pin comments, reply with videos, DM coordination) • Coordinate shoots (run-and-gun, man on the street, or product studio shoots), talent, and basic sound/lighting • Maintain a weekly cadence of 5–7 posts/week across primary channels plus 3–5 story pieces • Deliver on KPIs: 3× increase in average views per video by Day 90; 2,500,000 organic impressions/month by Day 90; launch at least one high-retention series (avg. retention ≥50% on 30–60s videos)