• Receive and thoroughly review raw data provided by the team (e.g., surveys, social media analytics, website traffic, or other marketing channels). • Explore datasets to identify interesting trends, key statistics, and unique insights aligned with campaign objectives. • Clean and organize raw data by resolving inconsistencies, duplicates, and errors. • Categorize and structure data into formats that are easy to analyze and present. • Conduct statistical analysis to identify correlations, patterns, and significant trends. • Highlight and explain key statistics that support campaign messaging, suggesting potential story angles. • Collaborate closely with PR and marketing teams to ensure data-driven insights align with campaign goals. • Format findings into clear, compelling reports tailored for journalists, media outlets, and internal stakeholders.