Plan, execute, and manage field marketing programs that drive pipeline and revenue goals on a global level Collaborate with sales teams in Europe and North America to support regional sales initiatives and develop marketing plans aligned to target markets and strategic accounts Manage events (in-person and virtual) including logistics, promotions, content, and post-event follow-up to ensure impact and ROI Develop integrated campaigns in partnership with digital, content, and product marketing teams Execute localized marketing strategies tailored to market dynamics and customer segments Monitor, measure, and report on campaign performance and pipeline contribution Maintain strong communication and alignment with sales, strategy, and global marketing teams