• Support development and execution of Arbital’s payer / health plan GTM strategy • Help define positioning, messaging, and use cases for health plan buyers • Partner closely with Product and Actuarial teams to translate capabilities into compelling market offerings • Own ongoing competitive analysis across analytics platforms, actuarial services, and emerging AI solutions • Develop clear POVs and talking points against key competitors (e.g., large consulting firms, EHRs, payer-native tools) • Keep leadership informed of market shifts, buyer behavior, and GTM implications • Support the CCO on priority commercial initiatives and cross-functional projects • Help build and standardize processes for: RFP review and response; Deal qualification and evaluation; Market and opportunity assessment • Act as a connective tissue across Sales, Marketing, Product, and Delivery • Help maintain perspective on organic growth opportunities, partnerships, and expansion vectors • Support early thinking around inorganic growth, including market landscape review and strategic fit assessments • Work closely with the Sales team to support ongoing commercial activities as needed • Participate in select customer and prospect conversations, particularly with health plans • Help ensure consistency between market narrative, product roadmap, and sales execution