Unlock Health
The New Leader in Healthcare Growth Marketing
Performance Strategy Analyst
Location
Illinois + 1 moreAll locations: Illinois, Tennessee
Posted
27 days ago
Salary
Not specified
2 yrs expEnglishTableau
Job Description
• Monitor Revenue vs. Spend at a granular level to ensure the campaign performance and profit targets are being met
• Identify accounts where performance is dipping or costs are spiking and proactively flag them
• Own the daily pacing reports, ensuring that spend remains optimized for maximum results
• Serve as the first point of contact for Client Experience and Media Ops teams
• Resolution of daily issues (data discrepancies, campaign performance questions, etc.)
• Take complex performance shifts and assist CX and Ops in the translation into client-ready stories
• Track the day-to-day results of new strategy pilots
• Report back on how new features are behaving to inform future technical iterations
Job Requirements
- Proactive problem solver who identifies performance anomalies
- Google Ads Certified (Search, Display, Video)
- 2-4 years of hands-on experience managing and optimizing mid-to-large scale campaigns in Google Ads and Meta Ads
- Experience working in campaign management and automation tools such as Google Marketing Platform
- Hands-on experience managing campaigns in LinkedIn Ads, Microsoft Ads, or AdTheorent (nice to have)
- Familiarity with visualization tools such as Looker Studio, Tableau, or PowerBI (nice to have)
Benefits
- Equality Opportunity Employer Statement
- Inclusive and diverse workforce
- Equal employment opportunities