• Own DTC revenue, margin, and digital P&L across all Arcaea brands • Lead forecasting, budgeting, and performance tracking across acquisition, retention, and conversion • Identify and unlock new growth opportunities across channels, lifecycle stages, and platforms • Set the long-term digital commerce strategy across the brand ecosystem • Build scalable systems, processes, and operating models that support both existing and future brands • Balance near-term scrappiness with thoughtful long-term infrastructure and platform decisions • Establish a unified analytics framework, dashboards, and core KPIs across brands • Translate performance data into clear insights and action, partnering with leadership to guide strategic decisions • Own CRM and lifecycle strategy including email, SMS, loyalty, and subscription • Scale high-performing subscription and retention programs to increase LTV • Create disciplined testing frameworks for messaging, cadence, and offers • Own performance marketing strategy and execution across paid channels, in-house and through agencies • Optimize CAC, efficiency, and incremental growth • Own the end-to-end digital consumer journey across brands driving seamless, conversion-optimized experiences • Lead conversion, UX, and experimentation frameworks • Partner with creative and brand teams to ensure performance and brand integrity coexist • Own ecommerce platforms, websites, and core digital infrastructure ensuring stability, scalability, and cost efficiency of the digital stack • Partner with operations on platform selection and roadmap • Lead Amazon, TikTok Shop, and retailer digital strategies, execution, and optimization as the brand ecosystem expands ensuring consistent merchandising, storytelling, and conversion across all platforms • Build, develop, and lead a high-performing digital team • Directly manage brand-level digital managers and set clear expectations, KPIs, and operating rhythms • Lead from the front, comfortable setting strategy and rolling up your sleeves when needed