Life360

The #1 family safety app 📱

Principal Product Manager – Advertising Exchange

Product ManagerProduct ManagerFull TimeRemoteTeam 201-500Since 2008H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

37 days ago

Salary

$156K - $230K / year

Bachelor Degree10 yrs expEnglish

Job Description

• Own exchange operations and performance by serving as the primary product owner for exchange-related issues, integrations, and reliability, ensuring ongoing stability and rapid resolution of incidents in partnership with Engineering and Programmatic stakeholders. • Provide strategic product leadership by defining and maintaining the product vision and roadmap for programmatic and exchange offerings, aligning priorities with company goals, market trends, and leadership direction. • Drive monetization and exchange optimization by applying expertise in supply and demand dynamics, auction mechanics, pricing, formats, and partner mix to improve performance and scalability. • Own and evolve programmatic integrations across OpenRTB, Prebid (client and server), and Google Open Bidding, ensuring high-quality bid flow, measurement, and partner performance across Web, Mobile, and CTV. • Manage product-related partner relationships by supporting SSP, DSP, and technology integrations, troubleshooting complex issues, driving post-integration optimization, and acting as an internal advocate for partner needs and constraints. • Drive future-looking platform investments by evaluating industry shifts, including AI-driven buying and selling protocols, ensuring Life360 remains well-positioned as the ad tech ecosystem evolves. • Collaborate cross-functionally with Sales, Marketing, Finance, Legal, and Business Development teams to ensure alignment, clear communication, and effective execution.

Job Requirements

  • 10+ years of experience in Product Management within AdTech, with deep familiarity with programmatic advertising, SSPs, exchanges, and supply and demand dynamics.
  • Bachelor’s degree or equivalent practical experience required; advanced degree is a plus.
  • Deep familiarity with programmatic advertising and standards, including OpenRTB, Prebid (client-side and server-side), and Google Open Bidding (including troubleshooting, optimization, and integration best practices).
  • Experience working with header bidding and auction dynamics (latency, timeouts, bid caching, floors, demand routing, identity/consent signals, and win-rate optimization) across Web, Mobile, and CTV.
  • Proven track record of owning complex, high-scale platforms where operational excellence, reliability, and monetization are critical to business success.
  • Strong ability to lead in ambiguous, fast-changing environments, balancing short-term operational needs with long-term strategic goals.
  • Experience working closely with Engineering teams on technically complex systems, including backlog ownership, sprint execution, and tradeoff decision-making.
  • Demonstrated success collaborating across cross-functional teams such as Programmatic, Sales, Partnerships, Marketing, Finance, and Legal.
  • Ability to assess business and revenue impact quickly, prioritize effectively, and drive clear decisions during incidents and high-pressure situations.
  • Excellent communication skills, with the ability to influence and align both technical and non-technical stakeholders, including senior leadership.
  • Strong analytical and problem-solving skills, with comfort using data to guide prioritization, optimization, and strategic planning.
  • Experience representing a company externally with partners and at industry events, and staying current on market trends, competitive landscape, and emerging technologies.

Benefits

  • Competitive pay and benefits.
  • Medical, dental, vision, life and disability insurance plans (100% paid for US employees). We offer supplemental plans for medical and dental for Canadian employees.
  • 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees.
  • Employee Assistance Program (EAP) for mental wellness.
  • Flexible PTO and 12 company wide days off throughout the year.
  • Learning & Development programs.
  • Equipment, tools, and reimbursement support for a productive remote environment.
  • Free Life360 Platinum Membership for your preferred circle.

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