• Define and lead Life360’s global eCommerce and DTC strategy, including vision, roadmap, and execution across owned channels and marketplaces. • Drive revenue growth, margin optimization, and customer lifetime value for Tile and Pet GPS products. • Build scalable systems and operating models to support continued expansion and innovation in digital commerce. • Own digital merchandising strategy across all commerce surfaces, ensuring compelling product storytelling, pricing, promotions, and bundling. • Lead conversion rate optimization (CRO) efforts across the funnel using experimentation, data, and customer insights. • Partner with Product Marketing to land clear, differentiated brand and product narratives that land our key messages and drive understanding and purchasing. • Own SEO and AEO (Answer Engine Optimization) strategy to maximize discovery across traditional search, AI-driven answers, and emerging platforms. • Lead agentic commerce initiatives and experimentation with new buying experiences driven by AI and automation. • Build and scale social commerce strategies, including platforms like TikTok Shop and future social selling channels. • Lead third-party marketplace strategy with a primary focus on Amazon marketing and eTail execution, including media, merchandising, content, and operational excellence. • Optimize channel mix, marketing efficiency, and performance measurement across all eTail partners.