• As a channel owner of Wealthfront’s marketing channels (email, push notifications, in-app messages, SMS, Landing Pages) and tools (1st party, Iterable), define the overall strategy, roadmap, and workflows to support goals across the organization. • Be a business owner of our marketing automation tools, working across engineering, data science, product, and marketing partners to support a robust platform that elevates the delivery and communication of content to our clients. • Responsible for executing marketing projects to completion – intake requests, making sure changes, assets, directions, and best practices are implemented. Communicate with stakeholders to set timelines and expectations and keep them informed. Advise partners on technical feasibility and best practices. • Own the channel attribution and reporting of marketing programs, using data from our programs and experimentation tools to inform decisions. • Together with cross-functional stakeholders, drive experimentation within messages and personalization of content. • Keep track of innovations and lead conversations with third parties to build a best-in-class marketing technology platform. • Ensure that all marketing processes are compliant with regulatory requirements (CCPA, GDPR etc.) • Partner closely with Research, Data Science, Product, and Engineering teams on marketing strategies concerning product features, updates, and cross-functional projects