• Develop and implement comprehensive paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and X • Collaborate with media analysts to monitor campaign performance, optimize media spend, and maximize return on investment (ROI) • Stay abreast of emerging media channels and technologies to identify new opportunities for client growth • Analyze and optimize the entire customer journey, identifying drop-off points and implementing strategies to improve conversion rates • Design and execute A/B tests to evaluate the effectiveness of different promotional offers, pricing strategies, and messaging • Serve as the primary point of contact for clients, building and maintaining strong relationships based on trust and performance • Conduct regular strategic planning sessions with clients, providing actionable insights and aligning marketing efforts with business objectives.