• Own a dedicated overlay revenue quota aligned to strategic BU targets. • Drive incremental pipeline creation, deal progression, and close velocity through joint selling with core sales teams. • Identify, qualify, and prioritize high-value use cases and lighthouse customers aligned to BU strategy. • Lead commercial strategy for complex, multi-stakeholder deals, including pricing, packaging, and value articulation. • Partner with core Account Executives, Regional Sales Leaders, and Channel teams to embed BU solutions into active sales motions. • Act as the subject-matter expert for the NWPS solutions, differentiation, and business outcomes. • Coach and enable sales teams on use-case selling, ROI narratives, and customer value propositions. • Ensure consistent positioning and messaging across regions and verticals. • Translate BU strategy into field-executable GTM motions, including vertical plays, bundles, and offers. • Provide direct feedback to Product and GTM teams on customer requirements, objections, and competitive dynamics. • Support development of sales assets, playbooks, and reference architectures to drive repeatability. • Maintain accurate pipeline visibility and forecasting for overlay-owned opportunities. • Track leading indicators such as pipeline coverage, conversion rates, deal cycle time, and attach rates. • Ensure deals meet margin, scalability, and strategic fit criteria. • Serve as the primary commercial interface between Sales, Product, Engineering, Marketing, and Customer Success for BU opportunities. • Support executive-level customer engagements, workshops, and strategic reviews. • Champion a culture of collaboration, accountability, and outcome-driven execution.