• Build and deploy campaigns and journeys using Iterable (experience with Responsys, Braze, Exact Target or similar tools welcome) • Demonstrated advanced proficiency in leveraging AI tools and automation to design, execute, and optimize marketing campaigns. • Work in lockstep with Customer Marketing and Product Marketing to plan and execute messaging strategies across email, in-app, and other channels. • Collaborate with business stakeholders (e.g., Marketing, Product, Analytics) to gather and translate technical specifications into campaigns and automation requirements • Work with data engineers to help design, implement, and maintain system integrations between Iterable and upstream systems (e.g., HighTouch, Snowflake, eCommerce platforms, data lakes). • Develop and support data pipelines (batch and real-time) to ensure timely and accurate delivery of audience, events, and transactional data into Iterable • Own and optimize API-based integrations using Iterable’s REST API and event/webhook framework. • Implement robust data mapping and transformation logic to align source data structures with Iterable’s user profiles, custom events, and catalog data models. • Create and manage workflow automation and trigger logic for event-based campaigns (e.g., abandon cart, lifecycle messaging). • Collaborate with cross-functional teams (Marketing, Data Engineering, Analytics, DevOps) to ensure campaign readiness and data accuracy.