Boulevard
Boulevard powers the next generation of salons and spas so it’s easier for everyone to look and feel their best.
Lifecycle Marketing Manager – Acquisition
Location
United States
Posted
19 days ago
Salary
$86.5K - $129K / year
Bachelor Degree3 yrs expEnglish
Job Description
• Design and execute multi-channel lifecycle programs (email, in-app, SMS)
• Collaborate with Product Marketing to translate new feature releases into lifecycle campaigns
• Partner with Customer Success to define and act on expansion triggers
• Own campaign logic within Customer.io and Chameleon
• Work closely with Ops, Data, and Engineering
• Analyze campaign performance and customer behavior
• Collaborate to create a connected customer lifecycle experience
Job Requirements
- 3+ years in lifecycle marketing, customer marketing, or retention/growth marketing roles (preferably in SaaS)
- Proven experience building and optimizing lifecycle campaigns that increase product usage and drive account expansion
- Strong technical fluency with Customer.io, Chameleon, and segmentation logic
- Working knowledge of Salesforce, Snowflake, and Sigma
- Ability to independently manage multiple initiatives across cross-functional teams
- Excellent execution and measurement skills.
Benefits
- 401(k) match plus dental, medical, vision, and life insurance.
- Flexible vacation day policy.
- Fully remote with a monthly work from home stipend.
- Family planning resources and specialized support programs.
- Equity opportunity.
