• Plan, launch, and manage campaigns across Centerfield properties to drive efficient user acquisition. • Own end-to-end execution and optimization of campaigns, ensuring performance aligns with gross profit goals • Continuously optimize bids, budgets, filters, and targeting to improve efficiency and scale profitable traffic • Evaluate publisher sources, lead quality, and traffic patterns to optimize performance • Proactively identify optimization and growth opportunities and scale campaigns that deliver strong acquisition and conversion results. • Analyze traffic and conversion data to uncover trends, diagnose issues, and inform strategy. • Build and execute structured testing roadmaps (A/B tests on creative, bids, filters, landing pages, audiences) to improve conversion rates and cost efficiency. • Partner with data and analytics teams to understand consumer behavior, funnel performance, and downstream conversion. • Analyze large datasets to identify performance trends, diagnose issues, and guide bid, budget, and targeting decisions. • Produce regular performance dashboards and deep-dive reports with actionable insights and strategic recommendations. • Present clear, concise performance summaries to internal and external stakeholders, translating complex metrics into meaningful, data-driven takeaways. • Partner with product, engineering, business development, and operations teams to ensure alignment on targeting, funnel performance, and acquisition goals. • Work with product teams to test, refine, and launch new landing page and thank-you page experiences that improve conversion and overall funnel efficiency.