• Manage production of 20-25 SEO-optimized articles per month by coordinating with freelance writers, ensuring deadlines are met, and maintaining quality standards • Conduct comprehensive keyword research to identify content opportunities and create detailed content briefs with target keywords, search intent, and competitive analysis • Develop detailed outlines and assignments for freelance writers including keyword targets, article structure, internal linking requirements, and reference materials • Assign tasks to freelance writers, track progress, ensure timely delivery, provide feedback, and maintain a roster of reliable writers • Review and edit all content from freelancers for accuracy, clarity, brand voice, readability, and SEO best practices before publication • Optimize all content for search engines including title tags, meta descriptions, header structure, internal linking, image alt text, and URL optimization • Format and publish optimized content in our CMS, ensuring proper categorization, tagging, technical implementation, and final QA • Track content performance metrics (traffic, rankings, conversions) and identify opportunities for content updates and optimization • Work with product marketing managers and subject matter experts to ensure technical accuracy