• Inbound Lead Qualification: follow-up on inbound inquiries and high-quality leads from marketing campaigns with the goal of securing an initial discovery meeting with a prospect • Outbound Lead Generation: Use marketing sequences to implement multi-channel outreach campaigns (email, phone calls, LinkedIn messages, video messages) to engage prospects. • Prospecting: Identify and research target accounts and contacts using various tools (e.g., CRM, LinkedIn Sales Navigator, industry databases, company websites) independently and in partnership with the RVPs and CSRs as part of broader Account-Based Marketing (ABM) approach. • Lead Qualification: Use established qualification frameworks (e.g., BANT) to assess lead quality and readiness for sales engagement. • Schedule & Hand-off: Schedule qualified meetings/demos for Sales RVPs. Provide comprehensive and accurate hand-off notes to RVPs, including prospect background, pain points, and agreed-upon next steps. • CRM Management: Maintain accurate and up-to-date records of all prospecting activities, communications, and lead status within the CRM system (e.g., Salesforce, HubSpot). • Other responsibilities as assigned.